Case studie Park Vision
Park Vision is a high end, independent optician located in the upmarket ‘Park’ area of Nottingham. As an independent Optician, Park Vision was keen to showcase its independence from the regular high street testing facilities and the brands of products they offer. Selling luxurious brands and excelling in customer service required the creation of a beautiful new environment to reflect the high-end nature of the business.
The Solution
Park Vision wanted to create a strong, impactful environment for its customers. And that’s where we came in. Part of the design solution was the incorporation of lightboxes that have easily interchangeable graphics. EFKA is a specialist in the manufacture of a huge range of lightboxes for retail environments. Everything built by EFKA works with an easily fitted and interchanged, fabric imagery. Park Vision was very keen to be able to change the illuminated message with the seasons and saw this type of lightbox as the perfect solution.
Creating an environment people want to be in
Using a range of wall-mounted, single sided backlit light boxes along with some incorporated, double-sided lightboxes displayed both in the practice and outside into the street, EFKA manufactured the lightboxes and produced the fabric prints from their artwork. The frames were powder-coated black to integrate with the orange branding of Park Vision.
